Health & wellness
Foot & Calf Revitalizer
A full :120 Minimercial: problem, solution, demonstration, four real-user testimonials and a call to action. Cutdowns and a trade show loop came out of the same shoot.
What a Minimercial is
The selling power of real product demos. Short in length.
Forty years of long-form direct response taught us exactly which beats make someone buy. A Minimercial stacks them all together in a fraction of the time.
Hybrid videos · real people over green screen
The performance is real. The world around it is created.
Captured on green screen in our studio, then placed into the environment each story needs. The talent, the product and the demonstration are genuine — the room, the job site, the mountain view are built in post. That keeps the cost of a location out of your budget and puts it into selling instead.
Home fitness
Weight Bench System
Feature-by-feature demonstration built for the product page. Guided press motion, support tube adjustment, foam padded bar, folding design — each benefit shown, then named.
Power tools
10-in-1 Cordless System
Ten attachments, ten jobs, one tool. Every function demonstrated in sequence with numbered graphics carrying the count, so the value proposition builds as it goes.
Green screen is one of the ways we shoot, not the only one. We also shoot on location with real backgrounds and no AI anywhere in frame — a variety of technologies, backdrops, locations, formats and styles.
The five beats
Every one of them earns its place.
A product page video shows you what something looks like. An infomercial has half an hour to talk you into it. A Minimercial sits between them: long enough to make the whole argument, short enough that people actually finish it.
Real people. Real products. Real testimonials.
BEAT / 01
Set up the problem
The everyday frustration your buyer already recognizes, shown rather than described.
BEAT / 02
Introduce the solution
Your product arrives as the answer to the problem the viewer just watched.
BEAT / 03
Demonstrate features & benefits
The product working, in hand, in context.
BEAT / 04
Prove it with real users
Authentic testimonials from people who actually used your product.
BEAT / 05
Ask for the order
The beat most product videos skip — and the one that pays for the shoot.
One shoot, one library
The hero is only the beginning.
Every Minimercial cuts down into the lengths, ratios and formats your channels were built for. One production, and assets you own in perpetuity.
Production pipeline // what every Minimercial runs through
Studio Operations
SHOOTReal talent · real product
COMPVFX & AI environments
CUTDOWNS:120 · :60 · :30 · :15
DELIVERYou own it forever
Before and after
Big budget production value. Without the big budget.
Drag the handle to see the same frame before and after. The woman and the machine were on our stage. The mountain view was built in post.
What is AI-generated
Backgrounds and environments only.
What is never AI-generated
The people. Every opinion on camera is a real product user speaking for themselves — never an avatar, never a synthetic voice.
If you want no AI at all
We shoot on location with real backgrounds, anytime and anywhere. That's how the whole portfolio was built.
The stack: green screen capture · keying & tracking · AI environment development · grade & comp · motion graphics
The process
Ship a product. Get a library back.
YOU
Review our work and get in touch
Send us information about your product, share your goals and objectives, and request a quick get-acquainted virtual visit.
WE
Follow up and listen
We schedule a phone or Zoom call to hear your specific goals, answer all your questions and address any concerns.
YOU
Decide
Confirm Video Shorts is a match made in heaven — or you love us and leave us.
WE
Get rolling
Finalize the details. Formulate the creative selling strategy. Put the best in the biz to work for you. Deliver a killer video. Guarantee your satisfaction.
YOU
Sell
Use your video everywhere on earth to show, tell and SELL…MORE!
100% Satisfaction Guarantee.
It's what you deserve and it's what we demand. If for any reason you are dissatisfied with our work, let us know and we'll make it right.
Ready to show, tell & SELL more?
Send us your product and we'll come back with the fastest, least expensive path to the video that sells it. Or book a 15-minute call and we'll talk it through.
Thanks for your time. We look forward to talking very soon